[solidcore] is a rapidly growing fitness concept with over 33 locations to date. The ease-of-use for clients to sign up for classes was a top priority in redesigning this client’s site. To streamline the process we improved the navigation and created more robust landing pages for individual locations with in-page login and class registration.
With the quick growth of [solidcore], education about the workout and opportunity for focused SEO was also important. It also had to be structured in a way to roll out new locations quickly and get them integrated into the website easily. We achieved this by creating simple page templates with creative design solutions that allow for simple text and image changes. The multiple points of entry throughout the homepage encourage discovery and maintain interest.
