Jay and his team walked into my office with a video crew — this was not going to be a typical experience. Sabre wanted their branding to reflect the culture of the company. They are a group of young, dedicated professionals who work as hard as they play. We began the challenge by doing a deep dive into all their communications.
In real estate, it's all about location. In web design, it's all about navigation. A simple clean menu and intuitively organized information allows the user to location the content they are looking for quickly and easily.