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Kendra Beavis

Kendra Beavis is Founder, and CEO of the brand strategy studio, MOKA Creative. Over the last 20 years, she has been celebrated as a master artisan, working on an intimate scale with her clients, and crafting unique brands with great care and ingenuity.

She believes that the flip side of great design is thoughtful strategy. With this core belief in mind, she has developed and elevated over 54 brands in the fitness, retail and financial industries and won multiple industry awards, most recently for her brand and website development with solidcore.

Her favorite project to date has been raising her two children on Long Island, supported by the tireless efforts of her tech-savvy husband.

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Topics

  • Branding isn’t just logos and colors — the importance of starting with a rock-solid brand strategy
  • The brand whisperer’s insider secrets to building a design studio that is authentically you
  • Branding throughout history — from the Egyptians to the Medici
  • Getting your staff on board for a brand re-launch
  • The secret to closing leads and maintaining ride-or-die client relationships
  • The do’s and don’ts of building a referral-based business
  • Effective website design and strategy
  • Building the right team
  • The nuances of subconscious messaging — understanding undertones

Example Questions

  • How did you begin your entrepreneurial journey?
  • What caused you to take the leap? What is your why?
  • What have been the major lessons of running a studio?
  • How do you see the design industry changing?
  • What is the most exciting part of building a brand?
  • How important is having a website these days?
  • What is the biggest fail you see in brand-building?

As seen in:

Kendra Beavis, Principal of MOKA Creative