Objective: Create a digital platform to help Applied DNA Sciences (ADNAS) effectively communicate their mission and advertise their products/applications to new and existing clientele as well as provide current information to their investors.

ADNAS had an outdated website with many pages and crucial information that was difficult to navigate and no real focus to the messaging. Their tone was too technical with an over-abundance of text.

We worked with the ADNAS team to create the proper tone for their audience and paired down the information they were sharing on the main pages. We focused heavily on creating a strong user experience with easy navigation and created a timeless website that the ADNAS team continues to use and grow.