I started working with Jennifer Paolino over 4 years ago. At that time she was just re-entering the world of interior design again after taking some time off to take care of her daughter. We created her logo, promo pieces, letterhead, business cards and website. 2 years later she had expanded beyond her small space and opened an impressive large studio on Long Island with multiple employees. She had also introduced 2 new lines of cabinets and was a little confused how to brand herself with all these pieces. We changed the name to JPD. We felt that it took the personal emphasis out of the company name being that it was now not just her. We revamped the website to reflect the modern, innovative style of JPD and designed each of her sub-brands under the umbrella name of JPD.