Our founder got her start at a well known branding agency in NYC back in the 90s (we’re not going to name names). The process of branding a business was a book of prefixes and another of affixes and you put words in the middle and “BAM!” A new brand was born. Completely impersonal, completely unoriginal. But times certainly have changed. Due to the invention of social media, business has become extremely personal. Branding has taken on a whole new look and feel. Customers want the back story, they want the warm-fuzzies, they also want reliability, a stellar reputation and amazing quality. Our approach reflects the personality we want to impart in your branding. We talk about your why… your passions… your favorite kind of coffee… We research your competition, we develop a complete brand study and vision board and in the end, we build an identity that really speaks to your business personality and style that your customers won’t forget.
Once we create the perfect brand for your business, we get to work building all the other pieces that will help round out your brand; Business cards, envelopes, stationary, advertising, website, blog, print and online advertising, marketing materials and much more. We’ve even designed printed toilet paper wrappers for a pump company. We have lots of ideas and we LOVE sharing them!